I’ve always had a vision of what it would feel like to be an entrepreneur. I was the girl who spent the 90s cutting up Vogue to make elaborate collages, then carried that same energy into university in the early 2000s. Between sorority events, lectures, and late-night study sessions, I would doodle my creative and business ideas in my notebooks during class breaks, with a Diet Coke beside me. It always felt like I was rehearsing for a future I couldn’t fully name yet.
The real version of that dream arrived in 2020 when I officially launched Bywood Media Haus, building my first client projects and taking the earliest steps toward what would become a full digital studio. I was designing intentional, editorial websites and crafting content strategies for entrepreneurs, creating digital experiences that felt polished and cohesive across every touchpoint.
Except email marketing refused to get the memo.
Legacy platforms were still stuck in a pre-streaming era. Outdated templates. Clunky editors. Pricing models that climbed faster than a 90210 storyline. You’d start a project at one price and end the year paying triple because your list grew by a few hundred people. No matter how beautiful a brand was, the email builder always felt like stepping back into the clunkiest parts of the internet. It was the exact opposite of what my clients deserved.
Then I found Flodesk, and everything shifted.
My First Flodesk Moment
I still remember opening the editor for the first time. It felt like a breath of fresh air. Clean lines. Simple tools. Layouts that looked like they’d been lifted from an editorial spread rather than a forgotten 2010 software update.
There was no learning curve. No wrestling with formatting. No guessing which button would magically break your design. I built my first email in minutes, and for the first time, it actually belonged to the brand it represented.
That moment changed how I approached email marketing for myself and for my clients inside Digital Content Strategy Services and Website Design Projects.
How Flodesk Grew As My Business Grew
From my early days crafting brand foundations to leading launch strategy inside Styled to Launch, Flodesk evolved right alongside me.
Design became stronger.
Templates stayed modern and intentional, aligning perfectly with clients in my Brand and Web Design Services.
Automations became smarter.
Clients wanted simple, clear systems that didn’t require a marketing degree. I built welcome sequences, lead magnet funnels, and onboarding flows with ease. You can see the style of strategy I teach inside the Showit Strategy Guide.
Integrations landed exactly where they were needed.
As more clients moved into ecommerce, courses, and more complex funnels, Flodesk integrated with Shopify, HoneyBook, Interact, ThriveCart, and more. This flexibility mirrored the way I structure client ecosystems inside my Content Strategy Services.. I was able to link my CRM directly to my email platform. Hallelujah.
Pricing stayed transparent.
As my clients grew their lists using resources like the 30-Day Content Calendar, they never had to worry about hidden fees or sudden jumps.
The Shift I Saw in My Clients
As soon as clients moved to Flodesk, everything changed.
They stopped apologizing for their newsletters.
They stopped feeling embarrassed by outdated designs.
They finally felt proud of what they were sending.
For clients like Pivot Sport Medicine and Pivot Dancer, where trust and professionalism matter at every touchpoint, beautifully designed emails made a noticeable difference in customer engagement. For creative entrepreneurs, Flodesk became the bridge between their Instagram aesthetic and the inbox experience they wanted to deliver.
If you want email to work the same way for your brand, explore the Email Marketing Resources Blog Category for more depth.
Where Flodesk Stands Today
Flodesk understands the online business world better than other platforms do. They know that design is not a luxury. It is the foundation of trust, recognition, and conversion. This is the same philosophy behind my own work in Brand Design, Website Design, and Digital Content Strategy, and it is why Flodesk remains the platform I trust.
They also understand that small businesses want tools that feel intuitive without sacrificing sophistication. Flodesk has become a platform that supports both. It keeps things simple without watering anything down.
The result is an email experience that feels aligned with the brands I build and the clients I serve. Clean. Powerful. Elevated. Accessible.
Why I Continue to Recommend Flodesk
Because it has grown with intention.
Because it has never forgotten who it serves.
Because it treats design with the level of respect today’s business owners expect.
Because it doesn’t punish you for growing your list with resources like the Styled to Launch Framework.
Because it makes email feel like a natural extension of your brand, not an afterthought you dread checking off your list.
Most importantly, because I’ve watched clients who once felt overwhelmed by email suddenly step into it with confidence. I’ve seen their lists grow, their engagement rise, and their sales increase simply because the tool empowered them to show up.
Most importantly, because I’ve watched my clients transform the moment email stops feeling like a chore and starts feeling like a brand expression.
If you’re ready to start building emails that feel like they represent who you really are, you can start your free trial using my partner link below. It gives you 25 percent off your first year and opens a new way to connect with your audience.
https://partners.flodesk.com/bywoodmedia
✨ Want help mapping your email flow or welcome series? Let’s chat. My strategy sessions are designed to turn your ideas into inbox-ready beauty, without the overwhelm. Head over to our services page or contact page to get in touch.
Robyn Ewert Vanpee
Founder & Brand Architect at Bywood Media Haus
Explore more resources that support email and launch strategy:
• Styled to Launch Workbook
• Showit Strategy Guide
• Brand and Website Design Services
